The Psychology of colour

Red

  • Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
  • Enhances human metabolism, increases respiration rate, and raises blood pressure.
  • It attracts attention more than any other colour, at times signifying danger.

Orange

  • Combines the energy of red and the happiness of yellow.
  • Associated with joy, sunshine, and the tropics.
  • Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success,
    encouragement, and stimulation.

The ginger gene was possibly brought to the Irish and British Isles by the Vikings in the 8th-11th centuries. This could be why the colour ginger connotes danger, fear and power as they killed and terrorised thousands of people.

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