Teapigs are a brand that produce both herbal and traditional teas, and their branding is an economical, cosmopolitan product yet still with a local feel.
The packaging is a simple yet effective design, its unusual shape and brown paper casing making it eye catching, giving it a ‘recycled’ look. The font is large, bold but casual, and each label depending on flavour has its own roughly drawn cartoon style drawing, coloured in simply with block colouring. They give the packaging a quaint and artistic spin, and the colour slightly goes over the lines of the drawing giving it a homemade, organic touch.
Down below I have tried to capture the drawing style, a quick sketch with the colour spilling over the lines slightly.
Yogi Tea is a brand of herbal tea that specialise in organic, health beneficial infusions. Their main theme/selling point is the holistic, meditative, traditional theme. There are clear culturally Indian elements including mandala style artwork, lotus flowers and classically ‘yogic’ elements such as people meditating, as the name suggests. The tea cup is centralised, each… Continue reading Yogi Tea
Pukka have a wide range of organic herbal teas. The colours and designs on each packaging are linked with the flavor of tea, for example this citrus tea has a repeat pattern made up of oranges and lemons. All the designs are kept simple, but the use of bright, organic colours gives off a warm… Continue reading Pukka Tea
For this final project I was given complete freedom with deciding what I wanted it be about and what i was going to make/ how I would make it. Although being able to create my own project was exciting it began to be quite a challenge because I had so many ideas and was unsure… Continue reading Evaluation